{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of deluxe brand names drive direct exposure through social media marketing, celebrity collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't changed much in years; it does not have TikTok, and does not provide celebs totally f